Just thought if advertising would work at any time it would probably work around the holidays. Just trying to come up with a way to make all of this self-sufficient. Really don't like asking for donations, feel like one of them guys on the street asking for change.

Good thought, but advertising must be repetitive to work. On the forums there are no links to support or advertising on the main page that I see. So I have to go the the web page which is not linked from the forums directly, or again I am missing something.
You announced the Amazon link once, November 8. I grabbed the link and put it on my desktop knowing I wanted to use it later. I did on December 26. Now how many saw the announcement, thought cool then forgot to use it later.
I just found the announcement about Brownells advertising from December 15, must have missed, and now do not see any advertising from Brownells.
I think you should have one link to a support/associate/advertizing page from the the forums and the main web page. It should have all revenue generating engines there as buttons or banner ads, maybe explanations on how to use them, etc. Links to Amazon, to your store on the main page, banner ads for Brownells, Gun Digest, etc. The donation and subscription links, every revenue system on one page with simple links to it and out.
Then make an announcement in the forums every month pointing out the link and the page.
Understand the feeling about asking for donations.
Hunter